D&AD
A campaign to re-establish D&AD as the pre-eminent awards programme and to encourage entries using virals, direct mail and press.
VIRAL
DIRECT MAIL
PRESS
CHILDLINE
Press advertising highlighted the emotional release of sharing a problem while online children were encouraged to achieve that feeling of release by expressing their anxieties creatively through art.
PRESS
ONLINE
DEPARTMENT OF HEALTH
When young people were selecting their nights out, whether in the listing pages of papers, online or even in the toilets of bars, tactical messages reminded them to take condoms wherever they chose to go.

