T-MOBILE
TV
AND...
The “And” was the Brand. The T-Mobile Brand didn’t exist. Working with Phil Chapman and Karen Phipson, we developed a campaign which became recognisable, successful and ultimately widely imitated. The look and particularly the music spawned a host of “me-too’s” and in the case of Vashti Bunyan, who sang “Diamond Day” on the Flext commercial, a successful comeback.
And... Flext became the biggest selling tariff in the country.
