NSPCC
TV
PRESS
RADIO
AND...
Working on the NSPCC, with its tradition of consistently brilliant, effective work, was massively rewarding and we were fortunate to be Creative Directors across the business. This meant working not just with the client but also liaising with all the other agencies responsible for their different disciplines and media. Most recently we developed the Childline campaign which tackled the difficult job of encouraging young people to open up and share their problems.
And... calls to Childline rose by a third, the NSPCC being particularly encouraged by the increase in calls from teenage boys, notoriously difficult to reach as a target group.
