White Line

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SHE MAGAZINE

As featured in this month’s “SHE” magazine: How do you sell a dying brand like “marriage”?

She - Marriage Campaign 1
She - Marriage Campaign 2
She - Marriage Campaign 3

Click on thumbnails to see the campaign.

This month “SHE” magazine challenges advertisers to sell something increasingly unsellable - marriage. We thought it was time the happy couples fought back.

Website IconSHE WEBSITE

And is the difference.
And means something extra.
And says there’s more to come.
And is other possibilities.
And is open-minded.
And adds something.
 In our case Ideas.
 Big hairy ideas.
And also means where else those ideas can travel.
 How far they can go.
 How many media boundaries they can ignore.
And of course means partnership.
 Ours with each other and ours with the people we work with.

AND WHO ARE WE?

 Paul and Brian both hail from the North West of England.
 So they don't mind a drop of rain.
 Paul is from Cheshire. Brian is from Manchester.
 Paul is half French. Brian is half Irish.
 Paul is West Ham. Brian is Man United.
 Paul is West Hampstead. So is Brian.
 Which is handy.
 Paul is words. Brian is pictures.
 But that’s a pointless pigeonhole.
Paul is Ideas. Brian is Ideas.
White Line